Project name: Sizze
Location: USA, CA
Project Type: SaaS, platform for developers and designers
Role: UX/UI Lead Designer
Team: 3 designers
What I did: Design, research, UI, art direction

For Sizze.io I changed the pricing structure, developed and launched a new web editor design with both light and dark modes, carried out a set of research studies involving over 30 business users, startup owners, and developers, and implemented enhancements to Sizze based on the findings. Additionally, I managed a team of three designers, who hand-drew and designed more than half of the project. As a result of these efforts, we experienced a 725% increase in paid subscriptions within 8 months and a 10% reduction in churn rate.

I figured out how the different parts work together and then I made a bunch of changes to make the interface easier for users. I made it simpler and more user-friendly, so it's easier to use the product.

During my work on the product, I conducted research on 20+ competitors, conducted 30+ in-depth interviews, created user segments (developers, designers, business), and developed features to meet their needs. I also revised the pricing policy and launched 5+ A/B tests to test hypotheses. As a result, I achieved a stable 30-40% monthly growth in MRR.

I designed and tested three versions of the design and content for the 'Pricing' section in combination with product features inside the editor, analyzed the metrics obtained, and chose the option depicted below. This allowed us to increase the conversion to initial subscription by 15%

I led the development of a new version of the design and user experience for the Sizze editor, which is capable of transforming a design from Figma to code in a matter of seconds. Thanks to this, we increased our code download rates by 32% per month.